As we know, nowadays Digital Marketing is one of the most important factors in the IT industry for branding the products. Digital marketing plays a vital and important role in different sector with different strategies. It helps in promoting, branding and advertising through media channel like TV, Radio, Internet in a short period of time with new and latest technologies. This course will provide how to use tricks and use the latest techniques for digital marketing. Digital Marketing Course provides topics like Search Engine Optimization(SEO), Search Engine Marketing(SEM)/Google Analytics, Display ads, Social media optimization(SMO)Social Media Marketing(SMM), Campaign, Email Marketing, affiliate marketing, Freelance account creation, and its uses, how SEO works? and Web Analytics, Webmaster tools, SEO tools, Google Adwords along with Google certification.
In IT industries Marketing is one of the major aspects to brand, sell there product in the market. Digital Marketing Course helps you to connect with customers or clients, communicate with the clients, also it will help you to generate leads for the products. Digital Marketing Course helps you to brand or advertise products on social media such as Facebook, Twitter, Instagram and many more. If you develop websites, google ranking is an important factor to rank your website. Digital Marketing Course will provide you how to rank a website on top using Search Engine Optimization i.e. SEO. This course will help you on how to target primary keywords, secondary keywords. You can learn how to write a description for the page to rank your website.
Digital Marketing Course will provide you how to do Search Engine Marketing(SEM)/Google, Analytics and Display ads, Social Media Marketing, Email Marketing, Web Analytics.
What is digital marketing?
How is it different from traditional marketing?
ROI between Digital and traditional marketing?
Discussion on Ecommerce.
Discussion on new trends and current scenario of the world?
Digital marketing a boon or a Bane?
How can digital marketing be a tool of success for companies?
Video on importance of digital marketing Analysis of recent info graphics released by companies about digital marketing?
How did digital marketing help the small companies and top inc ategorization of digital marketing for the business Diagnosis of the present website and business Swot analysis of business.
Present website and media or promotion plan.
Setting up vision,mission,and goals of digital marketing.
Understanding a website What is a website? Levels of websites?
Difference b/w Blog, Portal and Website?
Difference b/w websites either static or dynamic.
|Search Engine Optimization (SEO)||Website analytics, Keyword analytics, Competitors keywords analysis, SEO tools, Meta tag, Keyword planner tool, Google algorithm, How search engine works? Analytics of website through various tools, Backlinks, On page optimization techniques, Off page optimization techniques, Reports.|
|Social Media Marketing (SMM)||Introduction to Social media marketing, Advanced facebook marketing, Word press blog creation, Twitter marketing, LinkedIn marketing, Google plus marketing, Social media analytical tools,Campaign, Ads manager.|
|Search Engine Marketing (SEM)||Google adwords, Video marketing, PPC/Google adword tools, Display advertising, Google partner ads, Shopping network, Mobile app, Search engine/Display adword structure.|
|Search Media Optimization (SMO)||Facebook, Instagram, Twitter, Pinterest, Quara, Google plus.|
|Additional Module:||Google Analytics, Online Reputation Management, E-Mail Marketing, Affiliate Marketing, Social Media Analytics, Ad designing.|